With Chinese censors virtually powerless to stop the spread of information via microblogging there is now a call by a top official to be “more forceful” in managing the web and to tighten controls.

The call came from Wang Chen, head of the State Internet Information Office, a government body set up this year to supervise online content.

Micro blogging has been problematic for China’s censors because the speed with which the information is disseminated means by the time they have seen it and taken action it has already been widely circulated.

Till recently the censors have been more geared towards traditional blogs or posts on the internet which take longer to circulate because the reader must actually go through the act of finding the material and therefore it can be taken down before too many people have seen it. But with microblogging the message just turns up on the users mobile phone the moment it is sent.

The inability to control it, its widespread use, and the role it has played in popular uprisings around the world have all been sources of concern to Beijing. Wang’s comments articulate what many in charge wish to see happen. 

An AFP report in The Australian newspaper quotes Wang as also wanting to see officials using the web to “guide public opinion and promote positive social values”.

“All regions and departments must… use more forceful and effective measures to strengthen the construction and management of cyber culture,” he was quoted as saying by the official Xinhua news agency.

With more than half a billion Chinese now online, authorities in Beijing are concerned about the power of the internet to influence public opinion in a country that maintains tight controls on its traditional media outlets.

And as the nation’s economy loses steam amid financial woes in Europe and the United States, China’s leaders are increasingly fearful of social unrest.

 

Large-scale strikes have hit China in recent weeks, as workers resentful about low salaries or layoffs face off with employers juggling high costs and slowing exports, news that quickly spreads round the country via the web.

Leading internet firms have already been pressured to tighten their grip on the web, with propaganda chief Li Changchun, fifth in the Communist Party hierarchy, meeting the heads of China’s main search engine Baidu in September.

That same month, the head of Sina said the web giant, owner of China’s most popular Twitter-like microblogging service, or weibo, which has more than 200 million users, had set up “rumour-curbing teams”, apparently in response to government pressure.

But still the internet has posed a huge challenge to government attempts to block content it deems politically sensitive through a censorship system known as the “Great Firewall”.

The number of weibo users has more than trebled since the end of 2010, according to government data, and the speed with which they have taken off has made it impossible for censors to keep up.